About Us

PLEASE NOTE during the on-going worldwide COVID-19 pandemic, our customer service team members will be available at the following times;

PHONE: Monday to Friday, 9am to 6pm ONLY.

EMAIL: Monday to Friday 8am - 8pm and Saturday to Sunday, 9am – 4pm.

Our Returns Policy has also been extended to 90 Days during this period.

    Our website is managed by Fanatics (International) Ltd.

    As the global leader in licensed sports merchandise, Fanatics delivers to over 180 countries, runs stores in over 12 languages and supports multi-lingual call centres incorporating 11 languages. Fanatics extended the reach of its licensed sports merchandise business by acquiring UK-based international sports e-commerce company, Kitbag on February 2nd 2016. It now supports and compliments Fanatics’ successful U.S. operation by focusing on partnerships with the biggest sporting teams and organisations around the world.

    Operating from its base in the UK’s sporting stronghold of Manchester, the international business provides online, retail and end-to-end event solutions for over 30 partners across various sports. Fanatics has relationships with globally recognised English Premier League, La Liga, Bundesliga and Ligue 1 clubs, along with representation across all major US Sports Leagues, Golf, Rugby, F1, esports and Tennis.

    Internationally, Fanatics also delivers specific global leadership in event, city centre and in-venue retail; providing expertise at leading soccer, rugby and golfing venues. Fulfilment and service infrastructure has also expanded internationally, leveraging the historic expertise of Kitbag in international markets and integrating with the marketing and technology solutions traditionally used by Fanatics across its sites and partners in the U.S.

    Contacting Us by Email

    We are happy to answer queries on products, orders and the online store at the below address:


    We endeavour to respond to all emails within 24 hours.

    Contacting Us by Phone

    If you'd like to speak to one of our friendly advisors, please contact us on + 44 (0)333 014 4546

    Our opening times are 8am to 8pm Monday-Friday and 9am to 4pm at weekends. Outside of these hours, please send us an email and we'll get back to you swiftly.

    Please note: Phone lines are closed on UK Bank holidays.

    Contacting Us by Post

    You can of course write to our team at any time using the address below:

    England Rugby Store



    United Kingdom

    M24 1FD


    Visit Us In Store

    The Rugby Store

    Twickenham Stadium - South Stand

    Whitton Road


    TW2 7RE


    Opening hours are: Monday - Saturday 10am-6pm, Sunday 11am-5pm*

    *Store opening times may vary on Twickenham event days*


    Free parking is available at the stadium, enter via the gate on Whitton Dene (Rugby Road and at roundabout first exist) and follow directions to the West. SatNav postcode is TW1 1DZ.

    Car Park Update – May/June 2018

    Please note that due to preparations for the Aviva Premiership Final, England v Barbarians and HSBC London Sevens matches, from Wednesday 23rd May, the West Car Park will be closed.


    Please park in the Rosebine Car Park which will be open from 6am to midnight every day.

    The West Car Park will reopen on Thursday 7th June.

    Club Enquiries & Tickets

    For general club enquiries and anything to do with tickets please use the relevant contact details on the main club site at the below link:

    Club Enquiries & Tickets.

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