Help Centre

About Us

Our website is managed by Fanatics (International) Ltd.

As the global leader in licensed sports merchandise, Fanatics delivers to over 180 countries, runs stores in over 12 languages and supports multi-lingual call centres incorporating 11 languages. Fanatics extended the reach of its licensed sports merchandise business by acquiring UK-based international sports e-commerce company, Kitbag on February 2nd, 2016. It now supports and compliments Fanatics’ successful U.S. operation by focusing on partnerships with the biggest sporting teams and organisations around the world.

Operating from its base in the UK’s sporting stronghold of Manchester, the international business provides online, retail and end-to-end event solutions for over 30 partners across various sports. Fanatics has relationships with globally recognised English Premier League, La Liga, Bundesliga and Ligue 1 clubs, along with representation across all major US Sports Leagues, Golf, Rugby, F1, esports and Tennis.

Internationally, Fanatics also delivers specific global leadership in event, city centre and in-venue retail; providing expertise at leading soccer, rugby and golfing venues. Fulfilment and service infrastructure has also expanded internationally, leveraging the historic expertise of Kitbag in international markets and integrating with the marketing and technology solutions traditionally used by Fanatics across its sites and partners in the U.S.

England Rugby Store at is operated under licence by Fanatics.

Contacting Us by Chat

Simply click here to connect to one of our Service Athletes. 

Contacting Us by Email

We are happy to answer queries on products, orders and anything else about the online store at the below address:

We endeavour to respond to all emails within 24 hours.

Contacting Us by Phone

If you'd like to speak to one of our friendly advisors, please contact us on +44 (0)333 014 4546.

Our opening times are 9:30am to 5pm Sunday - Saturday. Outside of these hours, please send us an email and we'll get back to you swiftly.

Please note: Times correspond to UK local time. Phone lines are closed on UK Bank Holidays.

Contacting Us by Post

You can of course write to our team at any time using the address below:

England Rugby Store

c/o Fanatics



M24 1FD

United Kingdom

Visit Us In-Store

The Rugby Store

Twickenham Stadium - South Stand

Whitton Road



Opening hours

·         Monday - Saturday 10am-4pm, Sunday 11am-4pm*

·         *Store opening times may vary on Twickenham event days

Free parking is available at the stadium, enter via the gate on Whitton Dene (Rugby Road and at roundabout first exit) and follow directions to the West. Satnav postcode TW1 1DZ.

For up to date travel and parking information please visit:

England Rugby Enquiries & Tickets

For general enquiries and anything to do with tickets please use the relevant contact details on the main site.